ga4
SafeMarketing & Sales
Query Google Analytics 4 (GA4) data via the Analytics Data API.
SKILL.md
# GA4 - Google Analytics 4 Data API
Query GA4 properties for analytics data: page views, sessions, users, traffic sources, conversions, and more.
## Setup (one-time)
1. Enable Google Analytics Data API: https://console.cloud.google.com/apis/library/analyticsdata.googleapis.com
2. Create OAuth credentials or use existing Google Cloud project
3. Set environment variables:
- `GA4_PROPERTY_ID` - Your GA4 property ID (numeric, e.g., "123456789")
- `GOOGLE_CLIENT_ID` - OAuth client ID
- `GOOGLE_CLIENT_SECRET` - OAuth client secret
- `GOOGLE_REFRESH_TOKEN` - OAuth refresh token (from initial auth flow)
## Common Queries
### Top Pages (by pageviews)
```bash
python3 scripts/ga4_query.py --metric screenPageViews --dimension pagePath --limit 30
```
### Top Pages with Sessions & Users
```bash
python3 scripts/ga4_query.py --metrics screenPageViews,sessions,totalUsers --dimension pagePath --limit 20
```
### Traffic Sources
```bash
python3 scripts/ga4_query.py --metric sessions --dimension sessionSource --limit 20
```
### Landing Pages
```bash
python3 scripts/ga4_query.py --metric sessions --dimension landingPage --limit 30
```
### Custom Date Range
```bash
python3 scripts/ga4_query.py --metric sessions --dimension pagePath --start 2026-01-01 --end 2026-01-15
```
### Filter by Page Path
```bash
python3 scripts/ga4_query.py --metric screenPageViews --dimension pagePath --filter "pagePath=~/blog/"
```
## Available Metrics
Common metrics: `screenPageViews`, `sessions`, `totalUsers`, `newUsers`, `activeUsers`, `bounceRate`, `averageSessionDuration`, `conversions`, `eventCount`
## Available Dimensions
Common dimensions: `pagePath`, `pageTitle`, `landingPage`, `sessionSource`, `sessionMedium`, `sessionCampaignName`, `country`, `city`, `deviceCategory`, `browser`, `date`
## Output Formats
Default: Table format
Add `--json` for JSON output
Add `--csv` for CSV output
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