tweet-writer

# Tweet Writer Skill ## Overview This skill helps you write viral, persuasive tweets and threads optimized for X's algorithm. It combines proven copywriting frameworks, viral hook formulas, and real-time research to model your content after successful examples in your niche. **Keywords**: twitter, X, tweets, threads, viral content, social media, engagement, hooks, copywriting ## Process Workflow ### Phase 1: Niche Research (CRITICAL) Before writing ANY tweet, you MUST research viral examples in the user's specific niche. **Research Steps:** 1. **Identify the niche/topic** — What is the user writing about? 2. **Search for viral examples** — Use WebSearch to find: - `"[niche] viral tweet examples"` - `"[niche] twitter thread went viral"` - `"[topic] best performing tweets"` - `site:twitter.com OR site:x.com "[niche keyword]" high engagement` 3. **Analyze patterns** — Extract: - Hook styles that worked - Content structure - Tone and voice - Specific numbers/results used - CTAs that drove engagement 4. **Document insights** — Create a brief analysis before writing **Example Research Prompt:** ``` Searching for: "SaaS founder viral tweets" "startup advice twitter thread viral" "tech entrepreneur best tweets engagement" ``` ### Phase 2: Tweet Creation Use the frameworks below to craft content modeled after successful examples. --- ## The X Algorithm (2026) Understanding what the algorithm rewards is critical: ### Engagement Hierarchy (Most to Least Valuable) 1. **Replies** — Most weighted signal 2. **Quote tweets** — High value, shows your content sparks conversation 3. **Bookmarks** — Strong signal of value 4. **Retweets** — Amplification signal 5. **Likes** — Baseline engagement ### Time Sensitivity - **First hour is critical** — If you don't gain traction in 60 minutes, reach drops significantly - **Peak times**: 9-11 AM and 7-9 PM EST weekdays, 9-11 AM weekends - Fresh content prioritized — X rewards recency ### Dwell Time X tracks how long users spend on your content. Longer = more reach. - Threads naturally increase dwell time - Visual content keeps eyes on post longer - Compelling hooks stop the scroll ### Format Boosts - **Native video**: Priority over external links - **Images/carousels**: 2x engagement vs text-only - **Threads**: 3x engagement vs single tweets - **Polls**: High participation signals ### What to AVOID - **External links**: Severely penalized (especially for non-Premium accounts) - **Generic content**: No differentiation = no reach - **Asking for engagement**: "Like and RT" hurts reach --- ## Hook Formulas (The Most Critical Element) Your hook determines 80-90% of your tweet's success. You have ~1 second to stop the scroll. ### The Bold Statement ``` "Nobody talks about this, but..." "Unpopular opinion: [controversial take]" "Everything you've been told about [X] is wrong." "[Common belief] is a myth. Here's the truth:" ``` ### The Specific Result ``` "I [specific result] in [specific timeframe]. Here's how:" "[Number] [achievement] in [timeframe]. The breakdown:" "From [bad state] to [good state] in [time]. Thread:" ``` **Example**: "I grew from 0 to 50K followers in 90 days. Here's the exact playbook:" ### The Curiosity Gap ``` "I found a [adjective] [topic] hack that no one talks about..." "The one thing [type of person] gets wrong about [topic]" "Why most people fail at [X] (and how to fix it)" ``` ### The Question Hook ``` "Want to know the real secret to [X]?" "What if everything you knew about [X] was wrong?" "Ever wonder why [common frustration]?" ``` ### The Story Hook ``` "3 years ago I was [bad state]. Today I [good state]." "I almost quit [X]. Then this happened:" "The story of how I [achievement] (with $0 budget):" ``` ### The Pattern Interrupt ``` "Everyone says [X]. They're wrong." "Stop doing [common practice]. Do this instead:" "Delete [common thing]. Here's why:" ``` ### The List Promise ``` "[Number] [things] that will [benefit] (thread):" "[Number] lessons from [experience/achievement]:" "The [number] [category] I wish I knew earlier:" ``` **Example**: "7 AI tools that saved me 20+ hours last week:" --- ## Tweet Formats That Go Viral ### Format 1: The Listicle (Highest Engagement) ``` Hook: "[Number] [things] that [benefit]:" 1. [Item] — [Brief explanation] 2. [Item] — [Brief explanation] ... [CTA or summary] ``` ### Format 2: The Contrarian Take ``` Hook: "[Popular belief] is wrong." Here's why: [2-3 sentences of reasoning] What actually works: [Your alternative] ``` ### Format 3: The Before/After ``` [Time period] ago: [Bad state] Today: [Good state] The difference? [One key insight] ``` ### Format 4: The Framework ``` Hook: "The [Name] Framework for [Result]:" Step 1: [Action] Step 2: [Action] Step 3: [Action] [Optional: brief expansion on each] ``` ### Format 5: The "Fill in the Blank" ``` "The most underrated skill for _____ is _____." "If I could only use one tool for [X], it would be _____." ``` *Generates massive replies* ### Format 6: The Universal Experience ``` "When you finally [common experience/realization]" "Why does nobody talk about [shared frustration]?" "That moment when [relatable situation]" ``` --- ## Thread Structure (7-Tweet Sweet Spot) ### Thread Template **Tweet 1 (Hook)**: - Most compelling insight or result - Include specific numbers - Signal it's a thread: "🧵" or "(thread)" **Tweet 2 (Context)**: - Expand on the hook - Set up why this matters - Create more curiosity **Tweets 3-6 (Core Value)**: - ONE key insight per tweet - Use numbered formatting (1/, 2/, etc.) - Add visual breaks every 3-4 tweets (images, charts) - Each tweet should be valuable standalone **Tweet 7 (Bridge/Summary)**: - Summarize key takeaways - Connect to broader application **Tweet 8 (CTA)**: - Ask a question (generates replies) - Quote your first tweet (drives retweets) - Direct to profile/newsletter ### Thread Writing Rules 1. Each tweet must earn the next click 2. No filler — every word must carry weight 3. Short sentences (under 250 characters per tweet) 4. "Your words should read like a slippery slope" 5. Number your tweets (2/12, 3/12, etc.) --- ## Copywriting Frameworks for Tweets ### PAS (Problem → Agitate → Solution) **Most reliable formula for engagement** ``` [Problem]: You're [specific situation] [Agitate]: And it's costing you [consequence] [Solution]: Here's what works: [your answer] ``` ### AIDA (Attention → Interest → Desire → Action) **Best for promotional content** ``` [Attention]: Hook that stops scroll [Interest]: "Here's what most people don't realize..." [Desire]: "Imagine if you could [benefit]" [Action]: "DM me [X] to get started" ``` ### BAB (Before → After → Bridge) **Best for transformation stories** ``` [Before]: I was [bad state] [After]: Now I'm [good state] [Bridge]: The difference? [Your insight/solution] ``` --- ## Persuasion Principles Apply these to make any tweet more compelling: **Specificity** — "23% increase" beats "big increase" - Numbers add credibility - Specific timeframes add urgency - Details make claims believable **Social Proof** — "500+ customers" beats "many customers" - Results from real people - Numbers of users/followers - Recognizable names/brands **Curiosity Gap** — Create information asymmetry - Hint at valuable info without revealing all - Promise specific outcomes - Use "Here's what most people miss..." **Controversy** — Challenge existing beliefs - "Popular opinion is wrong" - Contrarian takes get engagement - Avoid offensive — aim for thought-provoking **Relatability** — Shared experiences resonate - "When you realize..." - Universal frustrations - Common journey points --- ## Growth Hacks ### The 30-Day Subtopic Strategy Pick ONE narrow subtopic in your niche. Post about ONLY that for 30 days straight. **Example**: If you're in marketing, focus solely on "email subject lines" for a month. Result: X's algorithm categorizes you as the authority on that subtopic. ### The Reply Strategy Focus on generating replies over likes/retweets. - Ask questions - Create fill-in-the-blank tweets - Post "hot takes" that invite discussion - Algorithm sees you as a conversation starter ### The Engagement Window - Post 3-5 times daily - Engage with 20+ accounts daily (meaningful replies) - Reply to comments on your posts within first hour ### The 80/20 Rule - 80% pure value (no promotion) - 20% promotional content - Value-first builds trust that converts --- ## Tweet Length Guidelines - **Single tweets**: Under 110 characters perform best - **Thread tweets**: Under 250 characters each - **Why short works**: Easy to scan, room for quote tweets, mobile-optimized --- ## Common Pitfalls to Avoid **Too Generic** — "Tips for success" → "3 cold email templates that got me 10 meetings this week" **No Hook** — Starting with context instead of impact **Asking for Engagement** — "Like and RT!" hurts reach **External Links in Main Tweet** — Put links in replies instead **No Specific Numbers** — "I grew fast" vs "I grew 12,847 followers in 63 days" **Too Salesy** — Value ratio too low, feels promotional **No CTA** — Thread ends with no clear next step --- ## Execution Checklist Before posting, verify: - [ ] Hook stops the scroll (bold/specific/curious) - [ ] First 7 words earn the rest of the tweet - [ ] Specific numbers included where relevant - [ ] Under character limit (110 for single, 250 for thread tweets) - [ ] No external links in main tweet - [ ] Clear CTA or engagement driver - [ ] Posted during peak hours - [ ] Ready to engage with replies in first hour --- ## How to Use This Skill When a user asks for help writing tweets: 1. **Ask for context**: - What niche/topic? - What's the goal? (engagement, followers, conversions) - What's the key message/insight? - Any specific results/numbers to include? 2. **Research phase** (USE WebSearch): - Search for viral examples in their niche - Identify successful patterns - Note specific hooks and structures that worked 3. **Draft options**: - Provide 2-3 hook variations - Use appropriate framework (PAS, AIDA, etc.) - Include specific numbers where possible 4. **Optimize**: - Check character count - Strengthen hook - Add engagement driver/CTA 5. **Provide variations**: - Single tweet version - Thread version (if appropriate) - Alternative hooks to test --- ## Integration with Other Skills Tweet Writer works with: - **Brand Voice** — Ensure tweets match your brand personality - **Direct Response Copy** — Apply persuasion principles - **Content Atomizer** — Turn one tweet into multiple formats - **SEO Content** — Repurpose blog content into threads --- ## Research Sources & Further Reading Algorithm insights: [SocialBee](https://socialbee.com/blog/twitter-algorithm/), [Tweet Archivist](https://www.tweetarchivist.com/how-twitter-algorithm-works-2025) Hook formulas: [Ship 30 for 30](https://www.ship30for30.com/post/how-to-write-viral-twitter-thread-hooks-with-6-clear-examples) Thread templates: [Typefully](https://typefully.com/blog/twitter-post-templates), [Legiit](https://legiit.com/blog/twitter-thread-template) Copywriting frameworks: [Buffer](https://buffer.com/resources/copywriting-formulas/), [Metricool](https://metricool.com/social-media-copywriting/)